You want to use social media to boost your small business, personal brand, or small nonprofit. But you feel you don’t have the resources or the time—and maybe you’re afraid you won’t know what to say.
Here are some ways to make it easy. And you can start practicing February 1, with the #LoveTenley campaign.
Start by thinking of social media as an event—a conference, a fundraiser, a networking reception. Just like an event, social media’s number one reason to exist is to build relationships—through conversation, interaction, and participation. How do you usually work an event? Use the same mindset, approaches, and techniques on social media.
And just as you wouldn’t spend your whole work life working an event, you don’t have to spend your life on social media. Bracket off 15-20 minutes a day—or two shorter intervals—hit your goals, and get out of there before you get distracted.
Remember, it’s about more than numbers. Every single follower you have has the potential to be a donor or a customer—and each one is valuable. Focusing on good content will never let you—or them—down.
Sara Wildberger is a freelance writer and content strategist who helps you use the power of story to reach your business, personal, or nonprofit goals.
Tenleytown Main Street is an officially recognized DC Main Streets Program and is funded in part by the Department of Small and Local Business Development.