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The Dean’s List: Marketing and Our Minds

FREE
The Dean’s List: Marketing and Our Minds

Details

Date:
Tuesday, June 23rd, 2020
Time:
7:00 PM - 8:30 PM
Cost:
FREE
Website:
https://www.american.edu/events/deans-list.cfm
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Description

A new interactive webinar series, The Dean’s List: Lessons from Leaders, will feature illuminating conversations with each of American University’s deans. Join AU’s academic deans throughout the summer as they share their expertise about relevant and timely topics bi-weekly.

Marketing and Our Minds

Host: Wendy Boland, Interim Dean of Graduate Studies

What makes us want to buy one item as opposed to another? What is it that makes us willing to pay the asking price? This session will examine the consumer decision-making process and the mind games that influence the choices we make. This session will make you a smarter consumer by using a variety of examples of how our brain processes different consumption cues (from food to pricing) in the marketplace.

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