Tenleytown businesses decorated storefronts to usher in holiday shopping season during Tenley WinterFest
WASHINGTON, DC – Tenleytown Main Street announced Middle C Music as the winner of its annual holiday window contest at a ceremony on Small Business Saturday, November 25. Middle C Music was one of 13 businesses competing in this year’s contest, held in conjunction with Tenley WinterFest.
Storefront windows along Wisconsin Avenue in Tenleytown feature holiday and winter-themed displays, and the beloved Tenley Yeti, a Tenley WinterFest icon, appears in many of them.
“Our business community really embraces the spirit of Tenley WinterFest, which celebrates our neighborhood and all its charm during the holiday season,” said Leigh Catherine Miles, Tenleytown Main Street executive director. “The window displays were incredibly creative, making the judging quite a challenge this year.”
A trio of rock star yetis painted across Middle C Music’s storefront windows clinched the title for the Tenleytown music store.
As the contest winner, Middle C Music won not only bragging rights, but also a prize package from Tenleytown Main Street valued at almost $1,000, including a professionally designed print ad and marketing services from a graphic designer and digital marketing expert.
DC Stoddert Soccer received second place honors for its window featuring a yeti soccer match, while The Tile Shop received an honorable mention for a display featuring Santa Claus taking a bubble bath and a snowman caught in a snow shower.
About Tenley WinterFest, November 24 – December 2, 2017
Produced by Tenleytown Main Street, Tenley WinterFest is an eight-day celebration of the holiday season designed to showcase local businesses, community groups, and the neighborhood – all with a unique Tenleytown flair and lots of yetis. What began more than a decade ago as a small student craft market has grown into a neighborhood-wide festival. More than 30 businesses and community groups annually host WinterFest events, including the signature Yeti Scavenger Hunt, Winter Feast restaurant week, and Winter Market.
Selected images of 2017 Window Contest entrants